Case Study: Continuous Insight Limited

Deal size:
Undisclosed
Transaction:
Company Sales & Acquisitions
Sector:
Communications
Deal completed:
February 2014
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About the deal

Meridian Corporate Finance (“Meridian”) advised the shareholders of Continuous Insight Limited (“Ci”) on the sale to Agent3 Limited (“Agent3”).

Based in Southampton and Ipswich, Ci provides customer and market insight to large B2B enterprise organisations operating in the IT, telecoms and professional services industries.

London based Agent3 is a digital marketing consultancy and is part of Next Fifteen, the AIM listed global digital marketing communications and public relations group, which has significant interest in the US.

Peter Lundie (former CEO of Ci and now joint Managing Partner of Agent3 said “One cannot overstate the complexity and time needed to sell a company successfully while still ensuring the business is still getting the attention it needs at this critical time. I am so pleased we engaged Meridian – they brought structure, knowledge and expertise which ensured the deal progressed smoothly. They ensured that the deal moved forward, watching our backs commercially – we were assured by the fact nothing would be missed that would slow down, or block deal progress. Anybody looking to sell their business should seriously consider talking to Meridian. I cannot thank Darren and his team enough for their stewardship and attention to detail through and beyond the deal lifecycle.”

Pete Pastides (former Chairman of Ci) said; “Very few organisations become truly trusted advisors and that's exactly what Darren and the wider Meridian team have become within my business operations. If you're looking for a team of smart, experienced advisors that care about creating win / win deals, then Darren and the support team they have assembled can be highly recommended.”

Darren Thompson, Meridian Partner commented “There is a strong strategic and commercial rationale for Agent3 to acquire Ci. Upon negotiating the deal 
structure with Next 15’s US based M&A team, we worked extremely hard with Pete and Peter to ensure that the due diligence and legal processes were efficient as possible – leading to a super-smooth completion.”

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One cannot overstate the complexity and time needed to sell a company successfully while still ensuring the business is still getting the attention it needs at this critical time. I am so pleased we engaged Meridian – they brought structure, knowledge and expertise which ensured the deal progressed smoothly. They ensured that the deal moved forward, watching our backs commercially – we were assured by the fact nothing would be missed that would slow down, or block deal progress. Anybody looking to sell their business should seriously consider talking to Meridian. I cannot thank Darren and his team enough for their stewardship and attention to detail through and beyond the deal lifecycle.

Peter Lundie , Agent3